Glossary
API (Application Programming Interface)
A set of protocols and tools that allows different software systems to communicate and exchange data.
Acquisition Marketing
Marketing strategies aimed at attracting and converting new users to a gambling platform through targeted campaigns and promotions.
Affiliate
A partner or platform that promotes online casinos or betting sites in exchange for a commission, typically based on referred player activity or revenue share.
Affiliate Payment Methods
The various ways in which affiliate partners are compensated for their referrals, including revenue share, cost per acquisition (CPA), hybrid models, and flat fees.
Affiliate Program
A structured partnership scheme offered by iGaming operators or platforms that enables affiliates to earn commissions by driving traffic and acquiring new players.
Anti-Money Laundering (AML)
A set of international regulations, policies, and procedures designed to prevent, detect, and report suspicious financial activities in the iGaming industry.
Business-to-Business (B2B)
Refers to companies that provide products, services, or technology solutions to other businesses operating in the online gambling sector.
Business-to-Consumer (B2C)
Describes companies that offer gambling products and services directly to end-users or individual players, such as online casinos or sportsbooks.
CRM Software
Customer Relationship Management (CRM) software is a tool used by iGaming operators to manage player interactions, track behavior, segment users, and run marketing campaigns to boost retention and engagement.
Conversion API
A server-side technology (such as Facebook Conversion API) that sends user conversion data directly from the server to ad platforms and improves tracking accuracy without relying on browser cookies.
Conversion Rate
A key performance metric that measures the percentage of users (e.g., visitors, sign-ups) who complete a desired action, such as making a deposit or placing a bet.
Cross-Platform Tracking
The ability to monitor user behavior and campaign performance across different advertising platforms and devices.
Cryptocurrency
Digital or virtual currencies like Bitcoin, Ethereum, and USDT used in iGaming for deposits, withdrawals, and bets.
Customer Service Agent
A professional who assists customers by answering questions, solving problems, and ensuring a positive user experience.
Data Attribution
The process of identifying which marketing efforts led to specific user actions (like sign-ups or deposits), ensuring accurate evaluation of campaign effectiveness.
E-Wallet
A digital payment method that allows users to store funds and make secure online transactions. Popular e-wallets in iGaming include PayPal, Skrill, Neteller, and ecoPayz.
ECOGRA (eCOGRA)
An independent testing agency and standards organization that certifies the fairness, security, and responsible operation of online gaming sites and software.
Edge / House Edge
The built-in mathematical advantage that a casino or betting platform holds over players in a game, expressed as a percentage of each bet expected to be retained as profit over time.
Encryption
The process of encoding data (e.g., personal and financial information) to protect it from unauthorized access.
Fingerprinting
A tracking method that identifies a user’s device by combining its unique characteristics—like browser type, screen size, fonts, and time zone—into a digital “fingerprint,” used to track activity without cookies.
Game Provider
A company that develops and supplies gaming content (e.g., slots, table games, live dealer games) to online casinos and betting platforms.
Grey Market
A market where gambling operates in a legal grey area: not outright illegal, but not officially regulated or licensed by the government.
Gross Gaming Revenue (GGR)
The total amount of money wagered by players minus the total amount paid out in winnings. GGR is a key financial metric used to measure the profitability of an iGaming operator.
Gross Winnings
The total amount of money won by players before any deductions (e.g., taxes, bonuses, or operational costs).
HTML5
A modern web development standard used to build responsive, cross-platform iGaming applications and games that work seamlessly across desktops, tablets, and mobile devices.
Instant Casino
A ready-to-launch online casino platform that requires minimal setup, often delivered as part of a turnkey or white-label solution.
Integration
The technical process of connecting different software components (e.g., game providers, payment gateways, CRM, KYC) into a single iGaming platform.
Know Your Client (KYC)
A verification process used by iGaming operators to confirm the identity of their customers. KYC helps prevent fraud, comply with regulatory requirements, and support responsible gambling practices.
LTV (Lifetime Value)
A metric that estimates the total net profit an operator expects to generate from a single player over the entire duration of their relationship with the platform.
License
An official permit issued by a regulatory authority (e.g., MGA, UKGC) that allows a company to legally operate an online gambling business.
Live Casino Software
Technology that enables real-time streaming of casino games hosted by human dealers. This software integrates video feeds, betting interfaces, and game management systems.
Loyalty Program
A rewards system implemented by iGaming operators to retain players by offering incentives such as points, cashback, exclusive bonuses, or VIP status based on their activity.
MGA (Malta Gaming Authority)
One of the most respected and stringent gambling regulators in the world, responsible for licensing and overseeing iGaming operations based in or targeting markets from Malta.
NDA (Non-Disclosure Agreement)
A legal contract between two parties that outlines confidential information they wish to share for business purposes but wish to restrict from public disclosure.
Net Revenue
The total income generated by an iGaming operator after deducting player winnings and bonuses, but before operational costs.
Open-Source Software
Software with publicly accessible source code that can be modified and redistributed.
Operator
An entity that owns and manages an online gambling platform (website or app), offering games, betting services, and account management directly to players.
PAGCOR (Philippine Amusement and Gaming Corporation)
The government-owned corporation responsible for regulating and operating gaming activities in the Philippines.
Player Acquisition Cost (PAC)
The average cost incurred to attract and convert a new paying player. A critical metric for operators and affiliates when evaluating marketing ROI and campaign efficiency.
Player Retention
Strategies and tools used to keep players engaged and active over time, including bonuses, loyalty programs, personalized offers, and CRM campaigns.
RFB (Regulated Financial Body)
A term sometimes used to describe financial institutions or payment processors that are licensed and supervised by recognized regulatory authorities.
RNG (Random Number Generator)
A cryptographic algorithm used in iGaming to ensure the fairness and unpredictability of game outcomes, such as slot spins or card shuffles.
Regulated Market
A market where gambling is legal and overseen by government or official regulatory authorities, following established laws and rules.
Return to Player (RTP)
The percentage of total bets that a game is expected to pay back to players over time.
Team Leader
A person who guides, manages, and supports a team by providing direction and instructions to help achieve common goals.
Terms and Conditions (T&Cs)
The legal agreement between an iGaming operator and its users, outlining the rules, rights, responsibilities, bonus terms, withdrawal policies, and dispute resolution procedures.
Turnkey Solution
A fully functional, ready-made iGaming platform that includes all necessary components — software, games, payment systems, compliance tools, and customer support.
UKGC (UK Gambling Commission)
The regulatory body responsible for overseeing all gambling activities in Great Britain.
Unregulated Market
A market where gambling is not controlled by formal laws or regulations, often functioning outside official legal frameworks.
User Experience (UX)
The overall experience a player or operator has when interacting with a platform, including ease of use, design, performance, and satisfaction.
User Interface (UI)
The visual and interactive elements of an iGaming platform (e.g., buttons, menus, layouts) that users engage with. A well-designed UI is critical for usability and conversion.
White Label Sportsbook
A pre-built sports betting platform provided by a third-party supplier that can be rebranded and operated by another company as if it were their own product.
iGaming
Short for “interactive gaming,” refers to online gambling activities such as casino games, sports betting, poker, and bingo conducted over the internet.